Coronavirus Lockdown: Impressions From India

With India almost completely quarantined, business has come to a complete stop for DheWish. Like so many other people and businesses around the world, we desperately long for the end of the drastic measures and the restoration of our basic constitutional rights.

In the meantime Nidheesh Bhatt, our CMO and partner in India, shares a personal report on the current situation in the subcontinent and provides interesting thoughts and observations, which notably are not all negative. Nidheesh is located in the Pune region in the west of India, a hotbed of the Coronavirus spread.

Quarantined in Pune

From 25th March onwards I along with more than a billion Indians faced a 21 day lockdown, which has now been extended to 3rd of May to curb the spread of the coronavirus infection. This article reflects my personal feelings and thoughts.

For me, it has been, till now, a mixed bag of things, from the basics of life to its philosophical approach, from playing with kids to pumping up the internet usage, binge watching TV series, from having new experiences to struggling with daily needs. I would say, our life has changed, maybe a little bit, and this lockdown will also have an impact in the coming days.

I especially like that the streets are empty, hardly any pollution, noise levels are reduced, clean air – I simply love it.  You should not go out – not so much!

In my hometown, the police are issuing digital permissions for the use of two/four wheelers, so that you can buy essential things, like groceries and medicines. The idea of taking a permission to go out certainly hints at restriction on your freedom of movement, yet you understand this measure and actually appreciate the effort put in to limit the infection.  Irony of life!

Yet, some people fail to understand the gravity and the chain reaction it can start. My trips to the grocery and vegetable store are the only time when I am out. It creeps me out to see shops and offices closed, when you know that during normal times you swear a lot for the parking and driving skills of fellow citizens. Sometimes I imagine that the city will turn into a jungle and wild animals will roam around soon  – Exaggeration .. yes, I know!

We always say, health comes first. It is logical to take this step. In fact, you have to also confess that you feel uncertain about how the further actions of the Government will change your professional and personal life. You think about how much time it will take for things to normalize and you are finally out of this “anxious” behavior, fear of the unknown. Will you still be having strong nerves, taking risks or playing safe?

For now, we are enjoying the time with kids, video chatting with family and friends, cooking, trying new improvised recipes. Making the most of it, like everybody. I desperately hope that this bad dream should soon be over.

All I can say, follow the rules, stay at home and stay safe!

The 7 Top Indian Manufacturing Hotspots You Should Know

I think you will agree that the Indian subcontinent is extraordinarily interesting from a global sourcing perspective. Yet it is also one of the less easily accessible locations for a variety of reasons. These include geographical size, multiple languages and cultural diversity to name only a few.

In this article we explore the top 7 Indian manufacturing hotspots that you should know if you consider sourcing industrial products from India, and how they evolved. 

Rapid Economic Progression

The Indian economy escalated directly from an agriculturally oriented nation to a service oriented nation and mostly bypassed the industrial / manufacturing revolution. 

This unique switch about the Indian economy has had a lot to do with culture and behaviour. But more importantly, the big changes in the economic policies were brought about by then finance minister Dr. Manmohan Singh in 1991. 

Even today manufacturing stands at a modest 17% of the Indian economy. Considering India’s abundance of mineral resources and human talent, its role with respect to manufacturing is subpar. Particularly as it excelled in other sectors like information technology. 

Emergence of Hotspots

From the early 1980s the Japanese conglomerates of Suzuki and Honda drove the first revolution of India’s manufacturing industry in the National Capital Region (NCR). This development triggered the emergence of further regional clusters around the country where the provision of raw materials and human capital coincided. 

Local giants like the Tatas and Mahindras played large roles in the formation of relevant talent pools. These supply the industries with a workforce that is knowledgeable in the art of manufacturing. 

We refer to these regional manufacturing centers as hotspots. They are characterized by the availability of all necessary resources for a particular branch of industry. This includes machinery, talent, toolings, testing resources, raw materials and experienced people, along with packaging, warehousing and logistics infrastructure. 

Today’s Top 7 Manufacturing Hotspots

There are 7 main manufacturing hotspots that we consider essential to understand the structure of India’s manufacturing industry.

Precision Machinery: Bangalore, Pune 

Bangalore and Pune are well known for high precision machinery. With companies like Hindustan Aeronautics, ISRO, Festo, Toyota, Honeywell, Cummins, ACE designers and more, the density of precision machining companies is unusually high in these regions. 

Automotive: Pune, Haryana, Chennai, Aurangabad

Pune and Chennai compete for the title of “Detroit of India”. Almost all major Indian, Korean, and German automotive brands are located in these areas, whereas Suzuki settled in the region of Haryana.

Sand Casting: Kolhapur, Coimbatore, Belgaum 

India ranks 3rd largest casting producer in the world. Estimated output exceeds more than 9 million mt of various grades of casting in 2018. The majority of sand casting companies are small to medium scale. They particularly concentrate in the regions of Kolhapur, Coimbatore and Belgaum. 

Investment casting: Rajkot

Investment casting is driven by heavy labour, energy and raw materials. The majority of the small and medium scale investment casting companies are located in the region of Rajkot. 

Valve and Components: Hubli, Coimbatore

The regions of Hubli and Coimbatore accomodate a cluster of valve companies. Here you find noteworthy American behemoths like Honeywell, Flowserve plus domestic giants like Microfinish. 

Forging: Ludhiana, Pune

The art of forging is a very specific demand of the automotive industry. Therefore the majority of forging companies established in Ludhiana and Pune. That puts them in close proximity to automotive clusters around Haryana and Pune.

Hydraulics: Belgaum

In addition to its sand casting profile, the Belgaum region registers as a hotspot for hydraulic components. To insiders it’s a well known fact that hydraulic components from Belgaum are even exported to China. This in itself proves the cost competence. 

Making Procurement in India Accessible

We at DheWish identify and organize these hotspots. We empower them with digitization following the German Reference Architecture Model Industrie 4.0 (RAMI 4.0 in short). One of our main objectives is to provide small and medium scale suppliers of India an international platform, both technically and commercially. By digitizing and upgrading their factories to international standards we qualify them to connect to European consumer industries. 

Working with these hotspots of India offers a unique blend of business advantages.

Organised resources: All relevant resources like machinery, talent, experience, raw material, tools and supporting infrastructure are available in these locations. 

Tax benefits: The government of India offers tax breaks to Indian suppliers that work with European companies.

Cost effective procurement: India offers a very efficient cost reduction platform with its cheap labor, low energy and low overhead costs. 

Intellectual property: As a functioning democracy India offers appropriate protection and confidentiality to your intellectual property. 

Big market: Along with procurement benefits, India offers an excellent new market base. The world’s 5th largest economy has growth rates averaging between five and eight percent. 

DheWish makes these advantages conveniently available to European companies. Furthermore, we deploy technology to establish a level of transparency along the supply chain as yet unseen. Our proprietary online platform, specially designed and developed for sourcing projects of engineering companies, and the use of virtual reality are examples of such technological applications.


India is not just a country of vast size and population. It is also a country of enormous opportunity for doing business. Companies that manage to capitalize on these opportunities efficiently will likely improve their competitive position. The political and macro-economic developments and narratives around China only strengthen the assessment that the next decade can become an “Indian decade”.

But seizing these opportunities does not come without hurdles and pitfalls. Therefore, we believe the reasonable course of action is to minimize the risks of market entry and seek the help of an experienced partner. 

DheWish is one such option. We offer instant connectivity to India’s major manufacturing hotspots with essentially zero risk to the buyer. Our customers enjoy the reliability and ease of business with a German partner. As they benefit from buying at Indian price levels.

Authors: Padmaraj Pattanashetti, Steffen Türoff